Today, our headlines blare about corporate theft, overcompensation, and underperformance. We are free riders on the obsessions of others. These days it is common to hear about a rich businessman who began by “tinkering in his garage.” I do not believe it.The marketplace is too fierce for tinkerers, too unforgiving for dilettantes.That businessman either lied about the tinkering or is lying about his bank account.Tennessee Williams was wrong.We do not depend on the kindness of strangers. was building on the obsession of his father. He would sit at home quietly, take stock of IBM’s latest accomplishments, and say aloud,“That’s another year I’ve made it alone.” Not really. Each year on the anniversary of his father’s death, Thomas Watson Jr. In Tokyo, Akio Morita is crawling on his hands and knees, brushing magnetized goo onto a tape, using the bristles of a badger’s belly.All this in one night.All this brought us television, DVDs, computers, and a youthful complexion. In Princeton, New Jersey, the prince of broadcasting, David Sarnoff, rolls up his sleeves and carries midnight coffee to his RCA scientists, who are battling to beat CBS in the race to create color television. collapses onto his bed, only to be summoned by his domineering father, who complains that the punch card machines are jamming up, and customers are dumping IBM. T is midnight during a blistering August night in New York City, 1949: Estée Lauder stands in front of a stove in a backroom kitchen with no air-conditioning, scalding her hands while stirring, struggling to get a pot of cream to congeal into a valuable cosmetic. Wal-Mart-A Penny Saved Is a Billion Earned Con cl u s i on :Īckn ow l edgm ent s Notes I n dex Ab ou t th e Au th o r O t her B ooks by Todd Buc hhol Z Cr e di ts Cover Co P yri gh t A b ou t th e P u bl i she r RCA-The Road to 30 Rock McDonald’s-King of the Road 7 To the millions of men and women who wake up to the blare of an alarm, hug their children tight, and then go off to make CEOs look goodīank of America-The Gladiator of Banking 2 DEAD CEOs Lasting Lessons from the Corner Office
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